You may not be a terrific Tweeter or Pintrest pro; hey, technology trends are not for everyone. That being said there is no denying that it is a powerhouse in our culture and an active marketing measure for businesses.
So you don’t have plans to be the next Mark Zuckerberg, or you don’t even know who Mark Zuckerberg is? That’s fine…however…despite your lack of interest your business could suffer should you opt out of these three essentials for a respectable online presence.
The Facebook Business Page
Unless your business caterers to customers that live under rocks, you need a Facebook business page. Not being tech savvy is no longer an excuse for two reasons. 1, Facebook is very user-friendly and 2, we’ve laid out the step-up for you in three easy steps.
- Click here and decide if you are going to classify yourself as a local business or a larger organization.
- Once you make your selection Facebook does most of the work by providing you with some drop down classifications and fill-in bars for information like address, phone number, website, etc.
- From there you’ll be directed to your new page where you can upload photos, start making posts and reaching out to fans. It’s that simple.
The Linked In Profile
Yesterday’s business card is today’s Linked In profile. Consider it to be the professional version of Facebook and with over 160 million members, consider it important. It’s a negative blow to your credibility if a fellow professional or customer can’t find you on Linked In – a site that works as a living portfolio, showcasing your products and services, experiences and reputation within your business’s niche.
Once you get comfortable in this new portal consider paying for an upgraded account. For a business holder the upgraded paid account packs a lot of punch as it allows you to mail anyone on the site directly. And considering Linked In is a friendly social site for professionals, you won’t feel awkward when seeking out connections.
With a simple click your webmaster can add a new tab to your website and label it “blog.” The question is, what do you do with it?
Position your blog as a best friend to your customers; it shares inside tips and tries to motivate and help out whenever it can. Your blog is your space to push the sale aside and provide some valuable content that reflects your personal expertise.
Blogs are a great way to gain exposure for your company, especially if one of your posts go viral. If anyone re-tweets your article or mentions it on their own site, then chances are Google will take notice and increase your page rank. (Simply put, a popular blog could get your business coming up in Google searches a whole lot faster.) Remember to commit to posting quality content and posting it consistently; if you are going to create a following you’ll have to pave out some posting patterns.
Keep in mind
Remember that on any online platform, no matter the informality, you still need to uphold professional behavior. Be mindful what your post and how you present things, the online world is watching and controversy spreads like wildfire. Even though certain comments are of your own opinion, it’s important to remind yourself that those words are directly linked to your business and its reputation.
How does your business stack up online?